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Huh, took you a bit to build to discussing ideas more 'authentic' than pop culture. And that was part of the point I see

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I'm usually going from a plan. Kind of. But if I had everything figured out, I probably wouldn't feel like I needed to write about it.

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Aug 3·edited Aug 3

If the Oatmeal attacts your attention, how do you percieve the O.G. Jim Davis creator of Garfield? There is a reason he is in the marketing hall of fame. Is he authentic to himself as a marketer under the schema presented?

Also OT because Jim is so big into merchandising and at it for so long there are some crazy concepts of Garfield merch around. I.e. one particular famous example is the concept of the Garfield urinal. I'd like to see a Duchamp varient of that.

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Aug 14·edited Aug 14Author

The problem with the authenticity schema was always that it's foggy and inconsistent, and it was exacerbated by its application to social contexts where we seem to know, and know very well, people we've never met before. Originality, honesty, and truth to oneself as metrics for grading the character and work of gentleman authors who rubbed elbows with much of their real audience and their colleagues on the salon circuit might kind of make sense, at least on the face of it. Once mass markets and mass media enter into it, the whole thing falls apart.

As per Moeller & D'Ambrosio, the Oatmeal and Jim Davis (more brand than man to most of those who "know" him) are neither authentic nor inauthentic. They are non-authentic. You can't pass them through the schema without distending and splitting it.

A Garfield urinal doesn't surprise me. At this point I'm surprised we haven't seen Garfield enema bags and douches.

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